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Martha’s Reinvention

Martha Stewart is having sort of a reinvention. I read about it in Cherry Bombe magazine!

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Hello, again, Dear Readers:

I know, I know, it’s been too long, and I’m sorry about that. I’ve been busy with all kinds of things, and I still haven’t finished a long article on squashes. It’ll be worth it, I promise, especially if you have some squash and don’t know what to do with it.

Pesto!

I made the two first batches of pesto of the season.

First batches of Louisiana-made pesto.

All that basil cutting propagation business paid off. I now have three buckets of basil growing, and I just bought two more containers to freeze upcoming batches in. I had to get similar but rectangular OXO dishes, because they don’t sell these Pro Glass models here.

While BF was happy that I was able to make more pesto, he was *not* happy that I actually made more. He refused to try a pine nut, calling it “squirrel food,” and claiming that I “tricked him more than once.” Whatever. More for me, right?

If you’ve never seen me make pesto before, I’ve documented it in previous posts. You can use the recipe I like by visiting the Recipes page.

Coping

It’s July already, and although I am coming up on a year since I unwillingly left Texas, I have found more and more things to help ease the difficult transition. Two of them are the cities known as Mandeville and Covington which are a little like Clear Lake. Driving the long stretches between the Casa de Rurale and my district leader’s house in Mandeville, I’ve discovered many of my old favorite stores to shop in.

No new sewing projects

While the the closest Joann Fabrics is still in Baton Rouge, there is one an hour in the opposite direction, in Slidell. Unfortunately, I have neither the time nor the extra funds to go buying any fabric right now, much less sew up anything new. I’ve done some repair work, but new projects aren’t happening. I am looking into buying fabric online, and finding out that eBay and Amazon both sell a lot of what I used to buy at Hancock Fabrics. (Note to the GER: did you know eBay sellers carry fabric? I had no idea!) Michael’s bought Hancock’s online division, and only sell their fabrics online.

There is a Cost Plus World Market in Covington that’s enroute to my district leader’s place, and I can find a few gourmet food items there. Trader Joe’s is still at least an hour in New Orleans and Baton Rouge, but Whole Foods and The Fresh Market are in Mandeville. There’s even a Kmart, near the Starbucks on SH22 in Mandeville, but I haven’t gone in there yet.

I was in NOLA this past weekend and after my activity, I did go on a few errands, including Trader Joe’s. I met a nice couple who drove in from Mobile, Alabama just to shop in Trader Joe’s. They don’t have one. They said it was a couple of hours’ drive from their house. Well, I get it.But I still plan to do an online order to HEB one of these days.

Elsewhere, I was asked, “Are you in town for the Essence Festival?” I almost laughed. I’m not the target market. And, I honestly didn’t know about it. I was just glad I met a couple of deadlines for clients so I could go.

Cherry Bombe

Another place I discovered after our Mandeville district meeting was Barnes & Noble. I was actually looking for Bed, Bath and Beyond, where someone made me a nice Nespresso cappucino. LK, I was talking you up! I knew about the way the machines make coffee from my many trips to Sur La Table, and of course, LK owns an older model. So when the nice lady offered coffee, I asked about decaf. She had some, and I just said “thank you.” I was doing some “investigational shopping,” or seeing what they have and didn’t have. But that was second when I saw the Barnes & Noble next door.

Then I found Cherry Bombe

I was missing Houston again. But a quick trip into there for some nosing around showed me a picture of Martha Stewart on the front cover of the magazine, never like on the cover of her own:

Martha Stewart

Martha Stewart–Forever the Cover Girl.

I don’t know if Martha actually appears IN Martha Stewart Living magazine anymore, because I quit reading it a year ago. But it’s quite different when she’s the subject being interviewed, and giving a new perspective. I didn’t buy the magazine–I have enough around here that I need to sort through, and that’s a pricey one!

The Reinvention of Martha Stewart

Martha was a stockbroker on Wall Street at one time, did you know that? I also remember when her company, MSLO (Martha Stewart Living Omnimedia) went public at $38 a share. I often wanted to buy a few shares, just to have them, especially after the price tanked. Well, my birthday is in October. . . .

So, what “reinvention” is it that they discuss? It’s what’s next for Martha Stewart and talking about “The New Martha Stewart,” someone who will step up and be “The Next Martha Stewart.”

Nah. It’s whatever Martha is doing next. Which, of course, is whatever she hasn’t done yet at the age of 75. She’s writing her autobiography, and working on creating new businesses. Obviously, she hasn’t created enough of them! But after selling her flagship magazine and selling off the company that bears her name, well, this is one lady who isn’t retiring. Ever.

Martha & Technology

She is concerned about the creeping nature of technology, and the effect it’s having on kids. Martha has long embraced new technology, from iPads to drones, but we’re now glued to them. (I recently upgraded my iPhone, but I use it primarily for business and streaming music on long drives; more on that later.) But seeing people walking around on their phones and some driving and texting, yes, I’d agree. Kids don’t learn to do anything, because they can Google it up on their phone. And what happens when the phones don’t work? Yeah. . . .

Still on TV

When we can get the PBS stations to come in, I can occasionally catch Martha’s baking or cooking shows on the PBS “@Create” channels. I don’t often have time to watch TV anymore, let alone unpack more boxes, so it’s an occasional treat.

Martha Stewart

Martha Stewart–The Goddess of the Home.

But during her daily network TV shows, Martha had all kinds of folks on to talk about different things. 80’s Pop star Cyndi Lauper once made a guest appearance and talked with Martha about pantry organization. Actress Tracey Ullman visited with a friend and talked about their newly published knitting book; Martha had a full English spread for afternoon tea for them. The late Robin Williams visited–twice–and did what he did best while Martha played the “straight guy.” And there were multiple visits from the late comedienne Joan Rivers, who made slightly raunchy remarks while Martha kept her patrician demeanor and tried not to laugh.

The way we think of Martha Stewart, mostly. But this isn’t the way we think of a typical 75-year old woman, either.

Many of these appearances may be available on Martha’s YouTube channel. The contrasts are interesting when she meets with people who aren’t the New York or LA crowd. But sometimes. . . .

Dinner with a Dogg

One completely opposite guest on her show was none other than Cordozar Calvin Broadus, Jr., aka, a rapper who calls himself  “Snoop Dogg.” Gold teeth, necklaces, corn rows and big knuckle-cracking rings, the whole typical rapper bit. They’re actually friends now, no kidding. Somebody in TV world (VH-1, actually) got the wild idea to have a celebrity dinner party show with Martha and Snoop, and apparently it’s a thing now. If you’re interested, it’s called Martha & Snoop’s Potluck Dinner Party. I haven’t seen it, I no longer have cable. And when I read that news item, I was glad I didn’t! But apparently their opposing chemical natures works on TV.

You think Martha uses all those glasses when she entertains?

The magazine article goes into that business, too, as well as. . . .

Surprise! Martha’s new book

Yes, Martha Stewart also has a new book out, her 7,246th. (OK, I exaggerate, but not much.) A New Way To Bake: Classic Recipes Updated with Better-for-You Ingredients from the Modern Pantry , had not yet been released when I saw this article. From what I read, there are allergy-free and gluten-free recipes, and a few are in Cherry Bombe.  It’s out now, and I’ll add it to my Amazon Wish List for later. You’ll get a full review if I ever get around to getting it.

I bought a book

Ultimately, I did buy a book, but it wasn’t one of Martha’s. It was one of Stephanie O’Dea’s, the one with Five Ingredients Or Less. It was on the bargain shelf. Yes, I’ve used it.  Yes, BF grumbled a little, but he ate good. He insists on “approving” dishes before I set out to make anything.

Until next time

I’m signing off now, but I do have plans to write more again soon. I just signed a new client, and I’ve got a lot of work to finish for two of them, soon.

Admittedly, this post was also a test project for the SEO Copywriting training course I just finished. I’ll be writing SEO-optimized stuff for this new client, so I wanted to see how I could optimize this one, even though I do it already. I don’t expect a million clicks, of course, and the Yoast plugin I use helps, but I wanted to see if I could use my keyphrase enough without sounding stupid. Looks like I did, because Yoast reports everything in real time. But I also wanted to publish a post, too.

I hope to finish up the next blog post soon. I’ve also got a restaurant review, too.

Happy Dining!

 

 

 

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