Martha Stewart is having sort of a reinvention. I read about it in Cherry Bombe magazine!
Hello, again, Dear Readers:
I know, I know, it’s been too long, and I’m sorry about that. I’ve been busy with all kinds of things, and I still haven’t finished a long article on squashes. It’ll be worth it, I promise, especially if you have some squash and don’t know what to do with it.
I made the two first batches of pesto of the season.
All that basil cutting propagation business paid off. I now have three buckets of basil growing, and I just bought two more containers to freeze upcoming batches in. I had to get similar but rectangular OXO dishes, because they don’t sell these Pro Glass models here.
While BF was happy that I was able to make more pesto, he was *not* happy that I actually made more. He refused to try a pine nut, calling it “squirrel food,” and claiming that I “tricked him more than once.” Whatever. More for me, right?
If you’ve never seen me make pesto before, I’ve documented it in previous posts. You can use the recipe I like by visiting the Recipes page.
It’s July already, and although I am coming up on a year since I unwillingly left Texas, I have found more and more things to help ease the difficult transition. Two of them are the cities known as Mandeville and Covington which are a little like Clear Lake. Driving the long stretches between the Casa de Rurale and my district leader’s house in Mandeville, I’ve discovered many of my old favorite stores to shop in.
No new sewing projects
While the the closest Joann Fabrics is still in Baton Rouge, there is one an hour in the opposite direction, in Slidell. Unfortunately, I have neither the time nor the extra funds to go buying any fabric right now, much less sew up anything new. I’ve done some repair work, but new projects aren’t happening. I am looking into buying fabric online, and finding out that eBay and Amazon both sell a lot of what I used to buy at Hancock Fabrics. (Note to the GER: did you know eBay sellers carry fabric? I had no idea!) Michael’s bought Hancock’s online division, and only sell their fabrics online.
There is a Cost Plus World Market in Covington that’s enroute to my district leader’s place, and I can find a few gourmet food items there. Trader Joe’s is still at least an hour in New Orleans and Baton Rouge, but Whole Foods and The Fresh Market are in Mandeville. There’s even a Kmart, near the Starbucks on SH22 in Mandeville, but I haven’t gone in there yet.
I was in NOLA this past weekend and after my activity, I did go on a few errands, including Trader Joe’s. I met a nice couple who drove in from Mobile, Alabama just to shop in Trader Joe’s. They don’t have one. They said it was a couple of hours’ drive from their house. Well, I get it.But I still plan to do an online order to HEB one of these days.
Elsewhere, I was asked, “Are you in town for the Essence Festival?” I almost laughed. I’m not the target market. And, I honestly didn’t know about it. I was just glad I met a couple of deadlines for clients so I could go.
Another place I discovered after our Mandeville district meeting was Barnes & Noble. I was actually looking for Bed, Bath and Beyond, where someone made me a nice Nespresso cappucino. LK, I was talking you up! I knew about the way the machines make coffee from my many trips to Sur La Table, and of course, LK owns an older model. So when the nice lady offered coffee, I asked about decaf. She had some, and I just said “thank you.” I was doing some “investigational shopping,” or seeing what they have and didn’t have. But that was second when I saw the Barnes & Noble next door.
Then I found Cherry Bombe
I was missing Houston again. But a quick trip into there for some nosing around showed me a picture of Martha Stewart on the front cover of the magazine, never like on the cover of her own:
I don’t know if Martha actually appears IN Martha Stewart Living magazine anymore, because I quit reading it a year ago. But it’s quite different when she’s the subject being interviewed, and giving a new perspective. I didn’t buy the magazine–I have enough around here that I need to sort through, and that’s a pricey one!
The Reinvention of Martha Stewart
Martha was a stockbroker on Wall Street at one time, did you know that? I also remember when her company, MSLO (Martha Stewart Living Omnimedia) went public at $38 a share. I often wanted to buy a few shares, just to have them, especially after the price tanked. Well, my birthday is in October. . . .
So, what “reinvention” is it that they discuss? It’s what’s next for Martha Stewart and talking about “The New Martha Stewart,” someone who will step up and be “The Next Martha Stewart.”
Nah. It’s whatever Martha is doing next. Which, of course, is whatever she hasn’t done yet at the age of 75. She’s writing her autobiography, and working on creating new businesses. Obviously, she hasn’t created enough of them! But after selling her flagship magazine and selling off the company that bears her name, well, this is one lady who isn’t retiring. Ever.
Martha & Technology
She is concerned about the creeping nature of technology, and the effect it’s having on kids. Martha has long embraced new technology, from iPads to drones, but we’re now glued to them. (I recently upgraded my iPhone, but I use it primarily for business and streaming music on long drives; more on that later.) But seeing people walking around on their phones and some driving and texting, yes, I’d agree. Kids don’t learn to do anything, because they can Google it up on their phone. And what happens when the phones don’t work? Yeah. . . .
Still on TV
When we can get the PBS stations to come in, I can occasionally catch Martha’s baking or cooking shows on the PBS “@Create” channels. I don’t often have time to watch TV anymore, let alone unpack more boxes, so it’s an occasional treat.
But during her daily network TV shows, Martha had all kinds of folks on to talk about different things. 80’s Pop star Cyndi Lauper once made a guest appearance and talked with Martha about pantry organization. Actress Tracey Ullman visited with a friend and talked about their newly published knitting book; Martha had a full English spread for afternoon tea for them. The late Robin Williams visited–twice–and did what he did best while Martha played the “straight guy.” And there were multiple visits from the late comedienne Joan Rivers, who made slightly raunchy remarks while Martha kept her patrician demeanor and tried not to laugh.
Many of these appearances may be available on Martha’s YouTube channel. The contrasts are interesting when she meets with people who aren’t the New York or LA crowd. But sometimes. . . .
Dinner with a Dogg
One completely opposite guest on her show was none other than Cordozar Calvin Broadus, Jr., aka, a rapper who calls himself “Snoop Dogg.” Gold teeth, necklaces, corn rows and big knuckle-cracking rings, the whole typical rapper bit. They’re actually friends now, no kidding. Somebody in TV world (VH-1, actually) got the wild idea to have a celebrity dinner party show with Martha and Snoop, and apparently it’s a thing now. If you’re interested, it’s called Martha & Snoop’s Potluck Dinner Party. I haven’t seen it, I no longer have cable. And when I read that news item, I was glad I didn’t! But apparently their opposing chemical natures works on TV.
The magazine article goes into that business, too, as well as. . . .
Surprise! Martha’s new book
Yes, Martha Stewart also has a new book out, her 7,246th. (OK, I exaggerate, but not much.) A New Way To Bake: Classic Recipes Updated with Better-for-You Ingredients from the Modern Pantry , had not yet been released when I saw this article. From what I read, there are allergy-free and gluten-free recipes, and a few are in Cherry Bombe. It’s out now, and I’ll add it to my Amazon Wish List for later. You’ll get a full review if I ever get around to getting it.
I bought a book
Ultimately, I did buy a book, but it wasn’t one of Martha’s. It was one of Stephanie O’Dea’s, the one with Five Ingredients Or Less. It was on the bargain shelf. Yes, I’ve used it. Yes, BF grumbled a little, but he ate good. He insists on “approving” dishes before I set out to make anything.
Until next time
I’m signing off now, but I do have plans to write more again soon. I just signed a new client, and I’ve got a lot of work to finish for two of them, soon.
Admittedly, this post was also a test project for the SEO Copywriting training course I just finished. I’ll be writing SEO-optimized stuff for this new client, so I wanted to see how I could optimize this one, even though I do it already. I don’t expect a million clicks, of course, and the Yoast plugin I use helps, but I wanted to see if I could use my keyphrase enough without sounding stupid. Looks like I did, because Yoast reports everything in real time. But I also wanted to publish a post, too.
I hope to finish up the next blog post soon. I’ve also got a restaurant review, too.
Hello, again, Dear Readers:
Are you enjoying your popcorn a little more now?
I saw friend of the blog SM on Saturday, and she really enjoyed the last article on popcorn. There’s a lot more to popcorn than we think about, and I hope you found it interesting (and ditched that microwave stuff!)
OK, I’m going to do an opinion piece now.
I think we’re going to see the end of Martha Stewart Living magazine within the next year or two, or at least see it rolled up into something else. If you haven’t heard, the two MS magazines were sold to Meredith, and the company Martha Stewart Living Omnimedia (MSLO) was sold to Sequential Brands Group, whatever that is. I remember when MSLO went public, the shares sold for something like $38 each. I long thought about buying 10 shares, (especially after the price went way down), just to own a bit of it, but I never did. The price of the subscriptions has decreased with the new owners, too. Meredith also publishes, among others, Better Homes & Gardens, Rachel Ray Everyday, Shape, and Parenting.
My favorite quote from the article:
“The change will be invisible to the consumer, and will help to further strengthen the Martha Stewart brand in the advertising marketplace,” said Meredith National Media Group president Tom Harty.
No, it isn’t invisible, I saw it. Yesterday I received the April issue, and it didn’t take long to flip through it. On page 22 in the Good Things section is a runner constructed from four IKEA Signe rugs. That’s lovely. . .except I did that ten years ago as a bathroom runner, since the cats liked to drop their midnight hairballs in the bathroom. I stitched them up on the machine (exactly the way they do, lengthwise) using white upholstery thread, and now I have four of them to chose from. Completely machine washable (except I have no more cats.) The From Martha column is all about Martha getting her hair done. This was NOT what Martha Stewart Living was all about.
And in the magazine wrapper was this “gift” for renewing:
This doesn’t look like anything Martha. I start flipping through and see recipes calling for a box of cake mix or refrigerated pie dough. That’s not Martha!! I up the front cover, and I see:
More “church lady” kinds of desserts, and not the kind of thing I’d ever make. I gave it to Neighbor T upstairs, since she’s kind of a “church lady,” and does like that sort of thing.
It’s no longer Martha Stewart Living. It’s Better Homes & Gardens 2.0.
OK, I’ll quit griping and complaining. For a while. Let’s talk about something more interesting.
Although I haven’t done a lot of waffling in a while, it’s because I’ve been using the Crock Pots a lot. Now from the company that brings you the Internet-Of-Things slow cooking machine that you connect to your WiFi and control with a smartphone app, and a slow-cooking arrangement called a “Hook Up,” comes this new 5-in-1 Multi-Cooker that bakes, steams, sautes and roasts in addition to slow-cooking. It’s the idea is that not only can you brown your meat before you do the slow cooking, you do it in this appliance, and the one-pot convenience saves time and washing extra pots. It also doubles as a small counter-top oven (I don’t know if it would replace my toaster oven), and you can steam in it too. At $150, I’m not in a hurry to order one. If I were to get one I would probably ditch at least one of my two “dumb terminal” Crock Pots, and maybe bake more in it. (A baking rack is included for things like custards.) I did notice that many of the people writing reviews received a “free sample” to try out. No, I didn’t get in on that one, I wish. Oh, well.
I’m not big on buying every single new appliance out there, especially if it does just one thing (like popcorn.) But this might be a good bridal shower gift with wedding season coming up soon. Or a graduation gift for someone who’s heading to college in the fall and likes to cook.
Now, let’s talk about waffling. Yes, again. If you haven’t become hooked, keep reading, you just might.
On Sunday (on Facebook) a post appeared from a certain author (guess who?) discussing spaghetti pie. And then it turns into Waffled Spaghetti Pie. Yes, Spaghetti Pie in the waffle maker. Pecorino Romano AND Provolone cheeses? Oh, yes. . . .
No, I’m probably not going to try it unless I decide to pop for gluten-free spaghetti. Well, now that I think about it, I just might. That looks pretty darn good, doesn’t it?
Taste tester and friend of the blog Neighbor E was given some fresh garden produce recently, and he gave me some of it because he wouldn’t be able to use it before it went bad. The carrots nearly as big as my forearm were used in some stewed lentils, which I’ll talk about in a future post. (He and Neighbor R loved that one.) Since I don’t normally buy potatoes because of the high starch content, I didn’t use them right away, just thinking about what I might do with them.
Then it hit me: hash browns. But not just any hash browns.
You may have seen the Pinterest or Facebook post showing you how to create them in a waffle maker from frozen tater tots (and I talked about that the first time I brought up waffling.) Unless you’re in Denny’s or some other high-end restaurant (yes, that’s sarcasm), you’re probably not going to be able to get them nice and crispy making them from scratch. So, I cracked open the new holy grail of appliance cooking, Will It Waffle? and sure enough, there’s a waffled hash brown recipe. With fresh rosemary from the HeatCageKitchen garden!
Really, it’s a bit of work, but simple. You shred up the potatoes, either by hand or with a noisy machine.Here’s the trick: you must remove as much of the water as you can. My way was to use this long-forgotten over-the-sink colander, spread them out, then blot and squeeze with paper towels. Blot and squeeze as much as you can to remove the water:
I am now out of paper towels.
I let that sit in the colander while I chopped up the fresh rosemary, and mixed it with the salt and pepper:
Melt 2 tablespoons of butter to brush onto the waffle maker, which by now should be getting hot enough to cook:
Mix the shredded potatoes into the seasonings, mixing well:
Then pack it onto the waffle plates:Spread it out all the way to the edges of the waffle part. Remember, it’s not cake batter or eggs, so it won’t run anywhere:
Let me warn you that unlike eggs, this will take about 10 to 12 minutes to finish cooking. The drier your potatoes, the crispier the hash browns. When it’s done, it looks something like this:
But cook it as long as you need to, until it’s crispy the way you like it. I actually cooked that one a little more so it would get crispier.
Once it’s done, take it out and cook up hot, puffy scrambled eggs right behind it. Breakfast!
When it’s ready, serve it with ketchup, sour cream, salsa, or whatever you like on your hash browns. I normally don’t have sour cream around, but because I’d made coleslaw earlier in the week, I had some.
No, hash browns are not on my regular rotation, but someone gave me potatoes, so I figured out the best use for them. Delicious. How come we didn’t think of this before? Well, Daniel Shumski did, and we are all grateful for his expertise, too.
Oh, and don’t think you have to keep these for breakfast. Make them anytime you’re in the mood, OK? And as I told someone last night on the phone who was having cereal and milk after an unexpected double shift, “breakfast for dinner” is a thing now. Wouldn’t be a bad thing for dinner anytime. (And AC will probably be checking them out next time she comes by for dinner, too.)
Got some potatoes? Get out your waffle iron and start making hash browns. Even just once, you’ll enjoy the heck out of it, but I bet it won’t be the last time.