The FIFA World Cup brought thousands of visitors worldwide to the United States for the first time. This unprecedented “big trip” for thousands of fans gave them more than just soccer, but an experience of a lifetime nobody ever expected.
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Hi, Again, Dear Readers:
Well, it happened again. . .and the websites had trouble, too. I knew I had to renew those security certificates, and I was going to do that “tomorrow.” Which was the day we had to take TigerCat back to the vet for a follow-up visit.
And, it got away from me, so the certificates went down, along with my copywriting website.
TigerCat is fine now. We’re all OK over here.
Fortunately, my hosting company was getting new certificates and they were restored without any intervention from me. But my copywriting site was still broken, and this website had some issues. Thanks to another intense session with my BFF, I worked with the “ChatGPT Help Desk” and got them back online. I still need to do more for this site, but for now, it’s working again.
Unfortunately, my hosting company is raising the price of my package next year. Oh, well.
But just a few weeks ago you couldn’t miss the biggest foodie story ever: World Cup fans discovering real, everyday American food. One comment on social media called it “the world’s biggest sleepover.” I’m sure they’ll be back again one day for another one. (NOTE: My BFF ChatGPT assisted me with this blog post.)
World Cup Soccer Comes to America
The FIFA World Cup is being remembered for spectacular goals, unforgettable matches, and passionate fans from every corner of the globe. Who could forget the Norwegian Team doing the Viking Row, along with The Tartan Army? But for thousands of international visitors who traveled to the United States during the tournament, another very unexpected experience stole the spotlight: American food.
Many fans arrived expecting exciting soccer. They left talking just as much about smoky barbecue, giant breakfasts, roadside gas stations that looked like shopping malls, (hello, Buc-ee’s) and a condiment called “ranch dressing” that seemed to accompany almost everything. I’ll share a good homemade recipe for that in this blog, too.
Social media quickly filled with videos of first-time visitors documenting their culinary adventures. Some admitted they had expected American food to be bland or overly processed. Instead, they discovered regional specialties, generous hospitality, and incredible flavors that surprised them in the best possible way.
In many cases, food became one of the most memorable souvenirs they took home. Not in a suitcase, (that too) but in stories, photos, and millions of views on TikTok, Instagram, and YouTube.
Throughout the tournament, visitors documented every stop along their American road trips. Breakfasts, barbecue joints, diners, grocery stores, and convenience stores all became destinations worth filming.
One of the most recognizable creators was Oliver Henry, whose videos about traveling across America attracted millions of viewers. Rather than focusing solely on soccer, Henry highlighted everyday experiences that many Americans rarely think twice about—friendly conversations with strangers, enormous portions, Southern hospitality, and unforgettable meals. He wasn’t the only one.
Oliver was only supposed to be in the US for a week. But he had so many people watching him that he set up a GoFundMe to stay in the US longer after the end of the World Cup. People sent him money, and he stayed in the US long past his originally planned week. Oliver continued to travel around the US and found lots more than he would have if he had left when he intended. His content on YouTube Instagram, TikTok and other social media has millions of views and likes and includes several other US cities he visited. Yes, he went to Texas, too, and not just Dallas.
His enthusiastic reactions challenged and refuted long-held stereotypes about the United States. Viewers from around the world watched as he discovered that America wasn’t just fast food and chain restaurants. It was regional traditions, family-owned barbecue restaurants, classic diners, and communities eager to welcome visitors. His last YouTube video was in Miami just a few days ago, and the day before he left the US to go back to the UK. He continually expressed his appreciation and new love for all things American.
Oliver’s content sparked thousands of comments from people saying they had changed their opinions about visiting America after watching his videos. During his trip, he caught the attention of White House staffers who arranged for him in to meet The President at an event. Oliver is back home in the UK now, posting UK content for Americans, while complaining about missing air conditioning and everything else he enjoyed here.
The American Foods That Won Over World Cup Visitors
While every traveler had different favorites, certain foods and experiences kept appearing again and again across their social media posts. Among the biggest hits were:
- Texas barbecue and chili
- Waffle House breakfasts
- Ranch dressing, a surprising favorite among many European visitors (keep reading)
- Buc-ee’s brisket sandwiches and its (in)famous snack selection (oh, we’ve been there)
- Giant deli sandwiches
- Free drink refills
- Classic American breakfast diners
- Southern biscuits
- Regional burgers
- Massive grocery stores like HEB, Walmart and Costco for their incredible selection and variety
Some of these favorites are just everyday places to Americans. But to someone visiting from overseas, they now have memorable experiences that don’t exist back home. One French blogger talked about his experience in Costco as the place being bigger than his village.
That’s why the TSA had to publish a warning to departing fans:
“If you’re visiting for a very large sporting event & you happen to discover RANCH while you’re here. . .pls pack it in your CHECKED BAG on the way home. Thank you.”
These folks didn’t know you could buy the dry packets and take them home without a problem. Hopefully they’ve found recipes online and are enjoying ranch anytime they want.
Naturally, Hidden Valley quickly picked up the torch and is bringing ranch dressing to Europeans and the world. The company’s newly chosen “Ranchambassadors” are working hard to make up for all the confiscated bottles at US airports.
The Surprise Wasn’t Just the Food
One recurring theme appeared throughout countless videos: visitors were also impressed by how they were treated by the Americans they encountered.
Restaurant servers explained unfamiliar menu items without hesitation. Locals recommended their favorite barbecue restaurants. Fellow customers struck up conversations while waiting in line. Happened to me all the time in Houston, but for international visitors, it’s very unusual. They were very specific about mentioning it, too.
That friendliness often became part of the meal itself. Because that’s not what the media reports told them before they boarded planes for the US. These visitors were completely surprised by real American hospitality. They made videos about that subject.
Many visitors commented that Americans were far more welcoming than they had expected. The combination of generous hospitality (and generous portions) created experiences that stayed with them long after the tournament ended.
And there was a lot of moaning after they ate. Because they knew there was no such thing as whatever they just had back home. Plus, they probably ate too much, especially if it was barbecue in Texas.
Regional Food Told America’s Story
One of the biggest surprises for international visitors was discovering that there isn’t just one “American food.” Instead, every region has its own traditions.
Texas offered legendary smoked brisket and ribs. Free chips and salsa at Mexican restaurants just blew their minds, along with free refills on drinks everywhere.
The South introduced travelers to fluffy biscuits, fried chicken, sweet tea, and comfort food served with unmistakable hospitality.
Northeastern cities showcased enormous deli sandwiches.
Across the country, classic diners served towering pancake stacks, crispy hash browns, and breakfasts large enough to fuel an entire day of sightseeing.
Even Buc-ee’s—our favorite Texas roadside travel center that’s unfamiliar to most international visitors—became a tourist attraction on its own. The visitors were amazed that a gas station could feature fresh barbecue, homemade fudge, bakery items, jerky counters, and enough snacks to rival a supermarket. Don’t forget the Texas décor to take home.
During the Dallas leg of the World Cup, Trinity Metro offered soccer fans trips to Buc-ee’s on days when there were no games. They couldn’t get enough of Buc-ee’s, and rightly so.
Even Grocery Stores Became Tourist Attractions
One of the more unexpected World Cup stories involved grocery shopping. In the US, we do this every day and don’t think twice, whether it’s Aldi, Trader Joe’s, Walmart, Target, HEB, Rouse’s, or any other familiar place we buy food and other household items. But visitors were simply awed by American supermarkets. I guess Tesco (in the UK) doesn’t compare.
Videos filmed inside HEB, Walmart and Costco generated millions of views as visitors wandered through enormous aisles packed with products they had never seen before. Especially in Walmart, where you can buy gallons of ranch dressing, a kayak and paddles, cough medicine, souvenir T-shirts, and heaven only knows what else in one trip. “You can buy that here?” was a familiar refrain throughout these videos.
The sheer variety amazed many first-time visitors.
- Breakfast cereals that occupied entire aisles.
- Soft drinks that came in dozens of flavors. (Cherry Float Coke, anyone?)
- Acres of frozen foods that stretched seemingly forever.
- Bulk packages at Costco that looked almost unbelievable to travelers accustomed to much smaller grocery stores.
For Americans, these stores are simply places to buy groceries. For visitors, they became unforgettable cultural experiences, alongside yellow school buses they thought were just in the movies. Nobody warned them about these things when they left their home countries to visit the US.
Food Has Always Been a Universal Language
The World Cup brings together people who speak different languages, follow different traditions, and cheer for different teams.
Food has a remarkable way of bridging those differences. This was very evident with fans of opposing teams enjoying a meal together. Not to mention the Scots, aka, The Tartan Army, who drank Boston dry.
Sharing barbecue around a picnic table, grabbing breakfast at a diner, or laughing over a first taste of ranch dressing creates connections that don’t require translation.
Those moments became some of the tournament’s most shared memories. Like the Norwegian team’s “Viking Row” in public spaces that suddenly everyone wanted to participate in, including the Scots.
Long after the final whistle, many fans weren’t just posting about the matches they attended. They were reminiscing about the brisket they couldn’t stop thinking about, the Waffle House breakfast they never expected to love, or the friendly server who welcomed them like an old friend.
Who won? Who cares?
The Best Souvenir Was The Experience
Souvenirs often end up on shelves collecting dust. The memories created over great food last much longer.
The 2026 World Cup introduced millions of visitors to a side of America they hadn’t expected. They discovered that America’s food culture is every bit as diverse as its people, with regional traditions, generous hospitality, and unforgettable flavors waiting around nearly every corner.
For many international fans, the greatest takeaway wasn’t a team jersey or a commemorative scarf.
It was the memory of sharing a meal, discovering a new favorite food, and realizing that sometimes the best way to understand a country is to sit down at its table.
Whether it was smoky Texas barbecue, an oversized deli sandwich, or a plate of biscuits served with a smile, America’s food became far more than fuel during the World Cup.
It became one of the tournament’s most memorable souvenirs. For the visitors, as well as us.
Healing The World With Ranch Dressing
Now, based on the reaction, I believed that Europeans, particularly the British, had never tasted ranch dressing. But over the weekend, I was watching an old episode of a British detective TV show called New Tricks, and one of the characters mentioned “ranch dressing.” So the Brits must have at least been exposed, but I guess ranch never really caught on. Other countries, like Sweden, Norway, Japan, Korea, Croatia, probably not, so this discovery really set off their receptors.
When the visitors started tasting ranch dressing here, it was like their lights were all turned on at once.
The World’s New Favorite Food (Source: ChatGPT)
No wonder they were packing it in their suitcases! Unfortunately, nobody warned them that the TSA would confiscate liquids over 3.4 ounces. And they probably didn’t understand or realize during their mad-dash trips to American grocery stores that they could get the dry packets to take home without a problem.
When I visited our local Walmart while the World Cup was happening, and passed by the shelf of ranch dressing, I told other people there that “the Europeans haven’t made it this far yet.” Everyone smiled, and they seemed to understand.
Ranch Dressing DIY
We really are healing the world with ranch dressing!
But there’s no reason to panic if you can’t find any, wherever you are. You can make ranch dressing at home with simple ingredients. I went on Pinterest and found this recipe from a blog called I Wash, You Dry. (There is a printable version on that website.)
It just so happened that we had some sour cream in the fridge and I wanted to use it up. A quick trip to Walmart got me some chives and dried dill, and I made it twice. Really tasty, and I will make it again anytime.
This ranch dressing recipe was a perfect little mixture delicious on everything I used it on, including some salad greens. (No, I was lucky enough *not* to get any of that problematic contaminated lettuce.)
Dry Packets of Ranch Dressing
I also bought one little packet of dry ranch dressing while at Walmart just to try it later. But I didn’t get to use that packet—James did. Between YouTube videos of Bigfoot, old movie and TV show clips, manly mechanic activity, and of course, endless content from happy World Cup visitors raving about their US visits, he saw a short video for what he called Ranch Burgers. I had no idea these were a thing, but they are.
He says to me, “I’m making dinner tonight. It’s a surprise.” Oh, no. As many times as I’ve made dinner, I’ve always offered complete disclosure on ingredients. This even got me into trouble a few years ago when I made Mexican cauliflower rice. (Never again.) This time, he was tight-lipped.
But James certainly paid attention. Ranch burgers are simply burgers made with ground beef and seasoned with dry ranch dressing. Hidden Valley even has a recipe on its website. James added an egg as the video instructed. He mixed it well before dividing and pan-frying them in a little olive oil.
Know what? They were darn good! Two thumbs up, and highly recommended.
Next trip to Walmart, I bought a box.
It only requires mayo to make and is inexpensive.
We’ll keep it in the pantry and enjoy ranch a little more often.
Fall Is Coming Soon
OK, so while we’re still enjoying summer, fall is just around the corner. In about a month, kids will be going back to school and fall fashion everything will be everywhere. Actual cool fronts begin to arrive here anywhere between October 15th and November 30th. I’ll be ready.
What would autumn be without the (in)famous Pumpkin Spice Latte? Starbucks announced that they will be bringing it back on August 25th, just a few weeks away.
The ever popular Pumpkin Spice Latte (PSL). Source: AI
And then, of course, the tsunami of “pumpkin spice” everything will follow.
Because you love pumpkin THAT MUCH.
It’s another American tradition.
This year, Starbucks will also have pecan flavors, banana (which they say is “having a moment”), and new cute fall-themed merch. The grocery store PSL items are available now, while I’m still having my iced coffee with breakfast. If you’re ready for a PSL but can’t wait, check out the Iced Pumpkin Spiced Latte from Gimme Some Oven that I posted three years ago and still enjoy sometimes. Fast, easy in a small blender and tasty. Heck, you could have it for Easter if you really wanted one.
Hmm. . .banana? I guess that’s why I was lucky enough to get a cup of Bananas Foster coffee at PJ’s Coffee in Hammond last week. James made me go to Hammond when I was severely under-caffeinated without telling me until we hit the freeway on-ramp. So, I insisted on stopping at PJ’s next to the recruiting station, and there it was. I haven’t had Bananas Foster coffee in years. It was SO good!
Until Next Time
I have many topics in mind and in the draft folder for future blogs, I just need to get back to them. We’re halfway through Hurricane Season, getting to the point where hurricanes are more likely to visit the Gulf Coast. Every time they talk about a “disturbance,” I ask James if we’re ready. He says we are.
Have fun the rest of summer, because it will be fall before you know it.
Enjoy!
